When Designing for corporate clients or managers, its good to see it from both points of views:

Clients:
* Clients think its ‘fun’ designing
* Clients adjust their approach on the capability of the designer
* Clients dont want designers that are too presious and attached

Designers:
* Try and resist educating the client
* You have to earn the clients trust
* Presenmt your designs incrementally, just to make sure your on track early
* Only show one design to the client when presenting, with a solid case why
* When presenting explain how the design fills the brief points first then desighn points later
* When given feedback and changes, try a figure out why they want the changes and try and do it in a better way